'Do It Like a Dude' is a music video that put the UK in shock as it was widely deemed inappropriate and only viewable online or after 9pm on music channels. 'Price Tag', this time rocking the world, was a complete 180 on her previous aggressive music and music video. Jessie J has made a name for herself even before her first single as she has helped write music with other well known artists like Chris Brown and Miley Cyrus but her starting career had became notoriously popular as many have waved her off as some type of sexual deviant. Now after her success with her hit that hit no.1 in countries all over she has become a major success still as she's established herself as a pop star as she has sold many albums and starred on the the show,The Voice. |
In her music video she tries to target a much wider target audience than that of her first single by adding lighter colours like pink and blue to attract a younger female audience and introducing the song as more light and cheerful. Also using children's toys like a teddy bear and music box. She still wears quite promiscuous clothes because she still bringing in a older male audience as well as putting on a popular rapper B.o.B to feature in her song. Smiling and being much more cheerful than her Do It Like A Dude. This song is almost the complete opposite of what her first single was and mocks the first one in this one. Her lyrics also tries to humble her as she implies 'I'm not doing it for the money' but for the music to make her seem like the better person in the eyes of the public.
She compares herself to a child to say she is a child rather than just appeal to them showing a child at the beginning which looks similar to her implying that is her and then becomes changes into this full grown women but still retains her child self. Featuring many toys and relating to children she wants to show innocence and a second chance from her previous song.
She compares herself to a child to say she is a child rather than just appeal to them showing a child at the beginning which looks similar to her implying that is her and then becomes changes into this full grown women but still retains her child self. Featuring many toys and relating to children she wants to show innocence and a second chance from her previous song.